OUFT (Our Ulam For Tonight)
Client: Nestle Philippines
OUFT (Our Ulam For Tonight) is a campaign that highlights how Nestlé All-Purpose Cream can turn everyday dishes into something so delicious, it makes you want to come home early.
Just like in many Filipino homes, a mom prepares a rich, creamy meal and urges her husband to come home early to enjoy it together, using food as a way to bring the family closer.
The ad also features a catchy jingle that emphasizes "Our Ulam For Tonight," which quickly became a hit, with millions of Filipinos memorizing and singing along.
Agency: McCann Worldgroup Philippines
Creative Director: Marck Ronald Rimorin
Art Director: Isaiah Paul D. Cabanting
STORYBOARD VISUALS
