Take on the Dark
We reimagined car headlights as symbolic characters in a story of light versus dark. Centered around two circular forms representing headlights, we created illustrated duos such as Angels vs. Demons, Sorcerers vs. Witches, and Owl vs. Bats to express this contrast.
Using stylized illustration, we moved beyond literal visuals to craft a rich, narrative-driven ad. I led the creative direction and illustration, shaping a visually striking campaign that combined product messaging with symbolic storytelling.
Creative Concept: “Light vs. Dark: Headlights Reimagined”
Award: Bronze
Agency: McCann Worldgroup Philippines
CLOSER LOOK
